How to add your promo dates to Google Calendar, Apple Calendar or Outlook

The calendar tool creates a standard .ics file on your device. Most calendar apps can import it. Menus change over time, so follow the wording on your screen if it differs.

Google Calendar (on a computer)

1. Download the .ics file from the calendar tool.
2. Open Google Calendar, click the gear icon, and choose Settings.
3. Choose Import & export, then Select file from your computer.
4. Pick the file and choose which calendar to add the events to. Consider a separate calendar for promos so you can hide or delete it later.
5. Click Import.

Google's own help page: Import events to Google Calendar.

Apple Calendar

Open the downloaded file. Calendar asks which calendar to add the events to. Choose one, or create a new one.

Outlook

Use File, Open & Export, Import/Export in the desktop app, or Add calendar, Upload from file in Outlook on the web.

Reminders

Tick Add a 9 AM reminder before you download if you want each event to alert you in the morning. Some apps ignore these alerts on import; you can set a default alert on the calendar instead.

Prefer a spreadsheet?

Download the .csv file and open it in Excel, Google Sheets or Numbers. It has the event date, the start-promoting date, the title, the idea and the draft copy.

If you re-import

Importing the same file twice can create duplicates in some apps. If you change settings, delete the earlier promo calendar first.