Guides
Short, plain-English guides that go with the tool. Where Google's own rules matter, the guide links to Google's help page so you can check the current wording.
- Small business holiday marketing calendar (with dates for 2026 to 2028)
The US holiday and shopping dates small businesses plan around, with calculated dates for 2026, 2027 and 2028, and how to turn them into a promo plan. - When to start promoting for a holiday
A practical way to decide when to start promoting for a holiday, based on how far ahead your customers plan, with examples by business type. - Slow-season promotion ideas for local businesses
Practical ideas for filling a slow season without deep discounting: bundles, bookings, loyalty, partnerships and clear communication. - How to add your promo dates to Google Calendar, Apple Calendar or Outlook
Step-by-step: import the .ics file from the promo calendar tool into Google Calendar, Apple Calendar or Outlook, and the .csv file into a spreadsheet. - Small Business Saturday ideas that fit a small budget
Simple, low-cost ideas for Small Business Saturday, the Saturday after Thanksgiving: planning, offers, local partnerships and what to post.